"If anybody's getting killed in the 21st-century media market, it's TV news, not newspapers," the publisher for the Tacoma News-Tribune wrote in a column published in Saturday's editions.
The column attacks the belief that newspapers are dying, which was a remark NBC news anchor Brian Williams made Oct. 28 during "NBC Nightly News." The particular remark came in regards to the news that the 100-year-old Christian Science Monitor had stopped publishing.
David Zeeck, the News-Tribune's publisher, went on to say that the Internet has bolstered newspapers and that falling circulation, a product of readers going online, is not an accurate depiction of a newspaper's success. Moreover, the ratings for network news has nearly shrunk twice as fast as circulation of newspapers.
"While I watched Brian on Tuesday, it was on TiVo, where I never have to see a TV ad," Zeeck wrote. "I’m not alone. Research suggests digital video recorders will be in 50 percent of homes by 2010, and will be “near ubiquitous” in a few years. That means nobody will have to see TV ads in the near future."
There is a floating belief that cable news stations, many of which have lost considerable news credibility since clogging their airwaves with countless pundits, could try to partner with some major metro newspapers to share advertising revenue, stories and, most importantly, give the stations more credibility as a legitimate news organization.
Read Zeeck's column here.
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