Boston.com, which is the Boston Globe's online component, plans to launch a set of "hyper-local" sites for various parts of Boston with the first site launching Friday.
This is a move to sell advertising on a local basis, which is a new strategy for media organizations since large-scale advertisers are trying to target specific audiences. Some major metro newspaper Web sites like the Washington Post have created similar local sites.
Boston.com's sites are expected to act as an "aggregate of news information from online sources around the city," which include local newspapers. There will be a main site with an editor that will update it two times a day; a wiki for locals to post information about groups and locations; a calendar for local events in each town; and a forum.
But some are unhappy with the move because it may draw advertisers away from the local newspapers and eventually drive them out of business.
"This is just the latest move from the 800-pound gorilla in the market, which is currently weighing in at 200 pounds," Gatehouse Media New England President and Publisher Kirk Davis told The Boston Daily. Davis's company runs several of the local papers like the Cambridge Chronicle and the Allston-Brighton TAB.
Davis's main complaint was the the proposed business model by Boston.com and the Globe would make money off journalism it didn't produce.
Read more about Boston.com's move for local sites here and here.
Take a look at one of the new local sites here.
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