The Oklahoman launched its redesigned Web site today, newsok.com, which coincides with the newspaper's redesign that debuted Monday.
The site changed from its front page, which previously had a centerpiece-rotating picture that viewers could click on for stories. Photos, stories and headlines are now listed on the left side of the page with top stories and multimedia in the center.
Many had complained about both the Oklahoman's print and online presentation, noting the newspaper's bland design and the difficulty in navigating the Web site. Both have been dramatically changed. The newspaper shrunk to a 44-inch web and has many more graphics and photos; and the site has much more "white space" on the pages and is much easier to browse.
"I think most people are really going to like it," said Rob Wescott, vice president of audience development for the The Oklahoma Publishing Co. "It has a very clean look. It really is more than a redesign. We’ve rebuilt NewsOK.com from the ground up."
Chris Reen, OPUBCO executive vice president of OPUBCO, said the company expects Internet traffic on newsok.com to grow by 50 percent by early next year because of the redesign.
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